Tuesday Oct 28, 2025

Tech Revolution in Flooring: How Mason Jarvis Created a Digital Nervous System for Customer Experience

Mason Jarvis, a Ph.D. engineer turned flooring entrepreneur, has transformed the traditionally low-tech flooring industry through his innovative company, Ironwood Floor Co. By developing a comprehensive technological ecosystem called FloorLogic™, Jarvis has addressed the industry’s biggest pain point: poor communication between contractors and customers. This proprietary software platform functions as what Mason Jarvis calls “a […]

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